This month our video campaign for the ICAS Foundation went live as they marked their 10th Anniversary year with an event on 3rd December 2024. The ICAS Foundation is dedicated to supporting the education of students pursuing careers in accountancy, finance, and related fields.
Hosted in Yotel Edinburgh ICAS Foundation Director Sanjay Singh, who introduced a brand new video showcasing the work of the Foundation created by Antler Films. The film was created to honour the Foundation’s legacy and highlight its future aspirations, was showcased in the ImagineX 360 screening room.
Filmed throughout 2024 in Edinburgh and Aberdeen, the video features the voices and stories of students, alumni ambassadors and mentors. We filmed all of our key interviews with the contributors at the Library of Mistakes in Edinburgh and then followed up with a day of filming in Aberdeen and Edinburgh city centre. At the project development stage ensured this would be a multi-platform project that would create deliverables across socials. So we shot the interviews across thress cameras to allow us to condense and refine the content - and target create a film about a students, an alumni ambassadors and a mentor.
We have a range of experience creating corporate videos about finance and related fields, but what was special about this was the stories. Taking a character lead approach as the organisation is a charity that supports its students in a very tangible way. It was a pleasure working with Sanjay Singh as our client and we were thrilled to deliver a series of films for the charity.
Comments